It is hard to believe that the Range Rover Evoque has been with us for over five years now. When it was first released many in the industry looked at each other quizzically and asked ‘what on earth is Range Rover thinking?
It was a big departure from their previous range. For a start, it was far smaller, looked more like a wedge shaped car than an SUV, and was not particularly stylish. It was not clear that it would appeal to the company’s typical target market, but everyone was wrong.
Strong first year sales
The car was an almost instant hit. In its first production year, 88,000 units were sold. By 2013, 36% of all of the Range Rovers sold worldwide were Evoques, and sales have continued to be strong since then. At the time of writing this article, over 600,000 Evoques have been sold, and sales are running at around 100,000 per year.
Why buyers were tempted
It turns out that consumers were not bothered about the loss of the Range Rover’s iconic spacious cabin. They liked the smaller, more economical engine, and appreciated having 4x4 capabilities as an optional extra. The relatively low price tag helped too. It tempted people who liked the Range Rover brand but could not justify the expense of buying one to take the plunge and make the purchase.
Who buys the Evoque?
All kinds of consumers buy the Evoque, but it is particularly popular with those who live in urban areas. Without a doubt, the vehicles excellent fuel economy is a big draw for this kind of user.
It is also popular with the business community, although they generally lease rather than buy. Vantage Leasing Evoque Deals are tempting all sorts of professionals to give up their classic executive cars and drive something a bit different.
The evolution of the Evoque
Despite only being on the market for five years, the vehicle has already gone through several evolutions. Initially, there were just two models available, a five-door version and the three doors Evoque Coupe, in four trim levels.
In 2014, Range Rover updated the specifications of the range. They included ZF-9HP automatic transmission as an option and upgraded the vehicle’s parking sensor and software. Around the same time, the vehicle’s safety and guidance systems were updated with the addition of lane drift and several traffic proximity sensors.
Two special models have also been introduced, both of which are still available. The Autobiography Dynamic became available in 2013 and the Pearl Noir Edition, in 2014, providing, even more, choice.
The future of the baby Rangey
It is clear that Range Rover is going to continue to develop this vehicle. The perfect example of this is the introduction of the Range Rover Evoque Convertible. How popular this model will be remains to be seen, but it is bound to appeal to certain sectors of the market. If is even possible to buy the convertible version in a 4x4, all-terrain, configuration.
After five years, it is clear that this new style of car is here to stay. It will be interesting to see what Range Rover does with this vehicle, in the future.