Just three years ago, Kia turned the automotive world on its head when the Peter Schreyer-penned Optima mid-size sedan was unveiled at the 2010 New York International Motor Show. Since that time, Optima has become Kia’s sales leader, selling more than 150,000 units last year and gaining worldwide acclaim for its European-inspired design and fun-to-drive performance.
The 2014 Optima arrives with updated front and rear ends, retaining the vehicle’s dynamic and sporty proportions. Available, in the U.S. market, in LX, EX, SX and SX-Limited trims, the Optima’s new premium amenities and convenience options make Optima an impressive player in the competitive mid-size saloon segment. This new Optima is expected to arrive in U.S. showrooms in the third quarter of the year, and pricing will be announced closer to the vehicle’s on-sale date. A European launch is anticipated towards the start of 2014.