Designed at the Kia headquarters studio in Seoul, under the direction of President and Chief Design Officer, Peter Schreyer, the CUB is less than four metres long, has rearward-opening rear doors and an ‘access-all-areas’ interior concept without traditional B-pillars, providing excellent access to the luxuriously trimmed cabin.
“The new Kia CUB is a compact, four-door coupe created with a clear focus on driving performance and practicality,” comments Thomas Oh, Senior Executive Vice President and Chief Operating Officer, Kia Motors Corporation. “Styled to appeal to trend-setting urban dwellers, the CUB features a comfortable four-seater cabin which generates an emotional, feel-good response and delivers everyday, real-world benefits.”
The exterior styling of the CUB highlights that it is both sleek and small, with a cheerful face and a daring character. Design features created by Peter Schreyer for the 2007 Kia Kee 2+2 concept are revisited in a new form. The CUB’s nose has a broad wrap-around ‘mouth’ and there is a ‘dip’ in the top of the windshield – a motif that is featured on Optima, Sportage and cee’d models. The latest interpretation of grille is a shallower design incorporating the turbocharger’s air intake, highlighted in body colour.
The headlamps feature two-point LED lights – similar to those which first appeared on the Kia Quoris large flagship sedan last year. Large 19-inch alloy wheels fill the wheelarches and the front doors have aerodynamic ‘turning-vanes’ at sill level to streamline and add definition the CUB’s flanks.
At the rear, LED tail lights complete the premium feel of the exterior and the nose treatment derived from Kia’s Kee concept car is replicated at the tail to accentuate the width of the vehicle.
The super-smooth exterior, with its flush glazing, minimum-drag wing mirrors and automatic touch-type door handles, promises ultra-low aerodynamic drag. A two-colour paint finish with sporty stripe hints at the CUB’s high-performance potential, while the car’s broad track gives it an imposing stance.
At present there are no plans to put the Kia CUB concept into volume production.