Qoros 3 SedanNew international car brand, Qoros, will make its debut in China with its first production car – the Qoros 3 Sedan – and two concept studies at the 15th Shanghai International Auto Show on 20 April.

 

The China debut for Qoros comes just a few weeks after its global premiere at the 83rd Geneva International Motor Show. It received widespread acclaim from European counterparts, the public and major international media thanks to its unique business model, international management team and European -standards of design, quality and engineering. Its distinctive innovative approach includes an advanced infotainment system – which will be standard across all Qoros models – that features comprehensive networking, guidance and vehicle management services.

The Shanghai Auto Show will see the Qoros 3 Sedan presented to the Chinese public for the first time, offering Chinese customers the chance to experience the unique charm of the Qoros brand and the compact sedan that is designed for markets in China and Europe. The Qoros 3 Sedan is due to go on sale in China in the second half of 2013 with first sales in Europe following later in the year.

As the first of the brand’s models, the styling of the Qoros 3 Sedan draws heavily on contemporary European automotive design and introduces a distinctive brand identity. Key elements introduced with the Qoros 3 Sedan include an athletic, elegant profile, short overhangs, a coupé-like silhouette and a roof which flows smoothly into the strong rear quarters. The Qoros 3 Sedan is relatively large for the compact segment, and endows it with unusually generous interior space.

Qoros 3 SedanBesides class-leading space and top-quality interior, the Qoros 3 Sedan will feature as standard an advanced infotainment system that is unique in the automotive sector. The eight-inch capactive touchscreen was developed in-house by Qoros with displays designed for minimal driver distraction, replacing the array of switches and buttons that blights many modern car interiors. The system features a state-of-the-art navigation system, extensive social networking connectivity and the ability for drivers to book dealer service appointments.

The highly sophisticated safety technology of the Qoros 3 Sedan is engineered to achieve top scores in European and Chinese crash tests. Its body architecture is based on the very latest insights in the field of accident safety and occupant protection. Precise arrangement of impact-bearing structures and deformation zones ensure that the passenger cell is protected from the most diverse types of collision events. In addition, the Qoros 3 Sedan is equipped with front airbags, seat-mounted side airbags as well as roof-mounted curtain airbags which deploy to cover the front and rear window apertures.

The Qoros 3 Sedan is undertaking a comprehensive pre-production development phase after two summers and two winters of extensive testing at key locations around the world.

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