Prices for the new Ford Focus, in dealerships from November, will start from £13,995; the same as today’s Focus, with top Titanium and Titanium X versions costing £100 less than the current equivalents.
The new Focus range retains a six-series line-up of Studio (from £13,995), Style (£16,795), Zetec (£18,295), Zetec S (£20,045), Titanium (£19,795) and Titanium X (£21,795).
The advanced new Ford Focus builds on its reputation for technology, which since 2011 has featured automated parallel parking, Active City Stop low-speed collision avoidance, Traffic Sign Recognition to monitor and record road signs and Blind Spot Information System, as optional equipment.
The new Focus is the first Ford to offer Perpendicular Parking, an additional hands-free parking technology to help drivers reverse into spaces alongside other vehicles. Today’s Ford Focus debuted Active Park Assist that, at the push of a button, uses ultrasonic sensors to locate parking spaces and steer the vehicle while the driver controls the accelerator and brake. The addition of new sensors to the rear enables Perpendicular Parking to operate in the same way.
The new Focus takes the model’s acclaimed fun-to-drive personality up a level with enhanced handling and steering, and also offers significantly improved fuel efficiency on many versions thanks to new powertrain options. For example, the 120PS 1.5-litre diesel engine will offer a 10 per cent fuel economy improvement with CO2 emissions reduced from 109g/km to 98g/km.
A new 1.5-litre EcoBoost engine delivers 182PS and 270Nm torque – the same as the outgoing 1.6-litre unit yet with fuel economy improved by seven per cent and CO2 emissions reduced to 127g/km CO2.
The new Ford Focus diesel model range, which is priced from £17,995, returns 10 per cent better fuel economy than today, while new petrol-engine versions achieve a comparable four to seven per cent improvement.