Now in its third generation, the Ceed – designed, developed, engineered and built in Europe – strengthens Kia’s presence in the European C-segment with innovative new technologies, a mature and athletic new design, and a more engaging drive.
Since the first-generation Kia cee’d started production at Kia’s new Slovakian manufacturing facility in December 2006, more than 1.28 million units have been built. A new naming format – cee’d becomes Ceed – consolidates its reputation as a car for the Community of Europe, with European Design. More than 640,000 of the second-generation model have been built since production began in 2012. As it enters its third iteration, the Ceed is expected to account for an even greater proportion of Kia’s European sales.
Like its predecessors, the model has been designed, developed and engineered in Frankfurt by Kia’s European design, product development and R&D teams. It will be manufactured at the brand’s production facility in Žilina, Slovakia, alongside the Kia Sportage and Kia Venga.
The Kia Ceed has been designed at the brand’s European design centre in Frankfurt, Germany, under the direction of Gregory Guillaume, European Head of Design, and Peter Schreyer, President of Design and Chief Design Officer. Carrying over the sporty, emotional design character of the Stinger, the Ceed conveys a more self-confident new look – one that is both emotive and precise in its execution.
Lower, wider, and with a longer rear overhang than the car it replaces, the Ceed’s cab-rearward silhouette exhibits a more mature sense of athleticism. Straight lines replace the rounded-off edges of its predecessor, evolving the front of the car with a wider ‘tiger-nose’ grille and lower air intake, and precise, linear shapes framing its ‘face’. The new model features ‘ice cube’ LED daytime running lights as standard, echoing the appearance of earlier GT and GT-Line models. In profile, the sharp, straight lines visually lengthen the bonnet and give the car a more upright stance. A greater sense of maturity and strength is created in its shoulder line, which now runs along a more horizontal plane. The model adopts the wide C-pillar that has become a hallmark of Kia design in recent years, enhancing its cab-rearward stance. This also gives the upper window-line a sleek new ‘half-moon’ shape. At the rear, new LED daytime running lights give the Ceed greater visibility – and recognition – on the road. Paired with straight lines in the bodywork and a subtle rear boot spoiler, the Ceed presents a more stable overall appearance.
From launch, the Ceed five-door hatchback will be available in a choice of 12 paint finishes. A selection of wheels and designs are available, with buyers able to choose from 15-inch steel wheels, 16-inch steel or aluminium alloy wheels, and 17-inch two-tone diamond cut aluminium alloy wheels.
Inside the cabin, the Ceed is more ergonomic than ever, and with higher-quality materials used throughout. The cabin architecture from the most recent Kia vehicles has been adapted for the Ceed, with the dashboard laid out horizontally for a more sculptural, seamless and slimline appearance. This design also creates greater space and a sense of openness for the front passenger, allowing more space in the footwell and a clearer view ahead.
The dash is split into an upper area – for the ‘floating’ touchscreen infotainment system – and lower area, housing controls for audio and heating and ventilation. Driver-centric in its layout, the centre console is angled slightly towards the driver’s seat for ease of use on the move. The interior is finished in a higher proportion of sophisticated soft-touch materials throughout, subtly intensifying the refined and upscale ambience of the cabin. Surfaces are finished with metallic or satin chrome trim, with buyers able to choose from a range of cloth, synthetic leather or genuine leather upholstery. A leather-wrapped steering wheel and gear stick are also available as an option.
Constructed on Kia’s new ‘K2’ platform, the new Ceed is 20mm wider (1,800mm) and 23mm lower (1,447mm) than the outgoing model. Its wheelbase remains the same at 2,650mm, with the front overhang shortened by 20mm (to 880mm), and rear overhang extended by 20mm (now 780mm). The new platform supports the Ceed’s more efficient packaging. The model boasts a larger, 395-litre boot, as well as greater shoulder room for rear passengers, more headroom in the front row, and a lower driving position.
The Ceed range will be powered by a wide choice of powertrains developed to meet diverse buyer needs. Petrol options include an updated version of Kia’s popular 1.0-litre T-GDi (Turbocharged Gasoline Direct injection) engine, producing 120ps, as well as a new 1.4-litre T-GDi power unit. Replacing the earlier 1.6-litre GDI engine, the new ‘Kappa’ 1.4-litre T-GDi engine produces 140ps, four per cent more than its predecessor despite its lower displacement. The engine’s turbocharger ensures a wider torque band than the earlier 1.6-litre engine, making it more responsive in a wider range of driving conditions – while also reducing emissions. A 100ps 1.4-litre MPi (Multi-Point injection) engine will also be available.
The Ceed is also available with Kia’s all-new ‘U3’ diesel engine. Designed to go beyond the stricter limits laid down by the latest Euro 6d TEMP emissions standard, the new ‘U3’ 1.6-litre CRDi (Common-Rail Direct injection) uses Selective Catalytic Reduction (SCR) active emissions control technology to significantly reduce emissions. The new engine therefore produces less carbon dioxide, particulate matter and NOx compared to earlier Kia diesel engines. Available with a choice of power outputs (115 and 136ps), the new 1.6-litre diesel produces 280 Nm of torque. Fitted with the new engine, the Ceed’s carbon dioxide emissions are expected to fall below 110 g/km on the new Worldwide Harmonised Light Vehicle Test Procedure (WLTP), when converted to the New European Driving Cycle (NEDC).
Every engine will be paired with a six-speed manual transmission, while the new 1.4-litre T-GDi and 1.6-litre CRDi engines will also be available with Kia’s seven-speed double-clutch transmission.