Hyundai Motor today revealed the first images of its all-new Tucson. New design highlights include the latest evolution of Hyundai’s signature headlamp architecture called ‘Parametric Hidden Lights’ and a dual cockpit layout that offers personalized space intuitively optimized for a high-tech user experience.
The images hint at innovative features befitting Tucson’s signature boldness and pioneering spirit.
The digital world premiere of the all-new Tucson will take place at 02:30 CEST on 15 September. The livestream, a teaser video and images will be available at hyundai.com and on Hyundai’s social media channels.
“The mission of ‘Sensuous Sportiness’ is to elevate the emotional qualities of automotive design. We want our customers to feel moved. With the all-new Tucson, we are introducing its ultimate evolution and a definitive statement about Hyundai’s unstoppable forward momentum,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. “Tucson’s advanced, experimental design is true to its pioneering spirit and raises the game in the industry’s most competitive segment.”
Hyundai’s ‘Sensuous Sportiness’ design identity, first introduced on the new Elantra, brings an emotional punch to Tucson’s avant-garde ‘Parametric Dynamics’ design theme.