The new 308 features a bold exterior and comes with the latest safety features and advanced driver assist technologies. Prices start from £24,000 with first models arriving in UK showrooms in December.
From launch, the new 308 is available with two Plug-in Hybrid Electric Vehicle (PHEV) powertrains alongside efficient petrol and diesel engines, giving buyers the power of choice and a powertrain to suit any requirement. Plug-in hybrid buyers have a choice between the HYBRID 180 e-EAT8 (From Allure) or the more powerful, HYBRID 225 e-EAT8 (From GT), with both vehicles powered by a 12.4kWh electric battery and a 1.6-litre petrol engine.
Both the HYBRID 180 e-EAT8 and HYBRID 225 e-EAT8 models feature an 81kW electric motor and both are capable of driving up to 39 miles in electric mode under WLTP testing. With CO2 emissions from just 25g/km, the 308 HYBRID models are also eligible for a Benefit-in-Kind rate of just 13%, making them perfect for fleet and business users.
All PHEV variants come with a 3.7kW on-board charger as standard, with buyers able to add a faster, 7.4kW charger as an option. A full charge using the standard charger will take just 3 hrs 50 mins, while the optional 7.4kW charger reduces this to 1 hr 55 mins.
The new 308 is also available with advanced and efficient petrol and diesel engines. The 1.2-litre PureTech 130 EAT8, delivering 130hp and the 1.5-litre BlueHDi 130 EAT8 diesel, delivering 130hp. All 308 models are available exclusively with PEUGEOT’s 8-speed Efficient Automatic Transmission.
The new 308 continues PEUGEOT’s commitment to sharp and distinctive design and features a 55mm longer wheelbase for improved passenger space, and a 16mm lower height for a sleeker silhouette. It is also 105mm longer than the outgoing 308.
At the front, the new PEUGEOT 308 is the first model to wear the new PEUGEOT emblem, a roaring lion’s head and the shield-shaped logo also houses the radar sensors used by the autonomous driving aids.
The new 308 features Eco LED as standard from Active Premium, enhanced by the brand’s trademark vertical LED daytime running lights, from Allure the car will feature the ‘New PEUGEOT’ signature LED daytime running lights. GT & GT Premium models feature Full Matrix LED technology providing enhanced visibility, with the rear full signature LED 3D PEUGEOT lights feature a new 'claw effect' with 'welcome sequence' upon unlocking the vehicle.
Inside, all models feature PEUGEOT’s innovative i-Cockpit® configuration, with a new multi-function compact steering wheel and a 10-inch HD capacitive colour touchscreen. Drivers can also choose between Eco, Normal, and Sport modes for petrol and diesel variants through a drive mode selector, while customers with HYBRID variants can select between Electric, Hybrid and Sport modes.
The interior also features PEUGEOT’s trademark ‘Piano key’ controls along with the new customisable i-Toggles® (from Allure). The row of tactile Gloss Black toggle switches provide easy access to key functions and features.
The new 308 is available in five trim levels, with Active Premium models available with petrol and diesel engines only.