With consecutive record years of UK sales behind them and with a record first six months of sales this year, Audi looks on course for yet another record year of sales. Much of the increase in demand can be attributed to the increase from 17 to 51 models in 13 years.
Such is the competition in the global new car market to gain an advantage manufacturers are leaving no potential new niche sector unexplored. Niches of niches are now common and the growth in sales of the German premium brands of BMW and Audi are mainly attributed to having more new models in more new market sectors.
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