PURE ETCR will set the benchmark for electric racing around the world and accelerate the transition to emissions-free mobility. Hyundai’s involvement marks the latest step in the company’s quest to make motorsport greener.
Hyundai Motorsport will compete in PURE ETCR with its new all-electric high-performance touring car, the Veloster N ETCR. It heralds an exciting new era for Hyundai, which will see electric racing become one of the pillars of the company.
Alongside its electrification strategy, Hyundai has also used its leadership in fuel cell technology to develop its hydrogen generator. This generator will be able to charge electric cars through converting green hydrogen into charging power.
For Hyundai, motorsport is a field in which the company can do more than experiment with new technologies, which can then inform the development of its production cars. It reflects the company’s pioneering spirit that results in constant innovation and leadership in future mobility. Knowledge transfer between Hyundai Motorsport and the Hyundai N brand has proved fruitful so far, with success in both the WRC and TCR championships as well as well-received road cars like the all-new i20 N.
“Hyundai is undertaking huge efforts to develop sustainable mobility for a better world, and motorsport is not exempt from this goal. That’s why we are very excited to have the opportunity to build on our WRC and TCR success as part of the upcoming PURE ETCR,” says Andrea Adamo, Hyundai Motorsport Team Principal. “With our holistic approach, we are able to significantly reduce emissions in motorsport while ensuring the spectacular sport we know and love remains fun, for drivers and fans alike.”