ŠKODA presents its new brand identity as part of the brand’s NEXT LEVEL – ŠKODA STRATEGY 2030. The focus is on a new design language, a new logo and a comprehensively updated corporate identity (CI). In addition, the Czech car company is accelerating and expanding its e-campaign: ŠKODA AUTO will have three new all-electric models on the market as early as 2026, with more to follow. The VISION 7S concept study offers an insight in to one of these models. The all‑electric share of the ŠKODA brand’s European vehicle sales will rise to over 70% by 2030. To support this, ŠKODA will be investing a further €5.6 billion in e-mobility and €700 million in digitalisation over the next five years.
The VISION 7S provides the first specific preview of an all-new ŠKODA model and at the same time showcases the brand’s new design language. The all-electric SUV offers generous space for up to seven passengers and numerous Simply Clever details, rounding off the top end of the brand’s product portfolio and customer base. The concept study is based on the Volkswagen Group’s Modular Electrification Kit (MEB) and has an 89 kWh battery. This delivers a maximum range of over 600 kilometres (370+ miles), in the WLTP cycle.
The new brand logo no longer uses sculptural 3D graphics. This is ŠKODA’s response to a growing shift in marketing activities from print to online. The CI has also been substantially revised; in terms of colour, ŠKODA AUTO will now be using two different green hues – Emerald and Electric Green, which represent ecology, sustainability and electromobility.
The ŠKODA VISION 7S is the first model to feature the Czech carmaker’s new, striking design language. Along with the Tech-Deck Face at the front end, it sports a solid underbody and aerodynamic roof lines, enhancing its efficiency. At first glance, the long passenger compartment hints at the generous interior space.
The front of the vehicle also incorporates familiar design elements, such as the signature ŠKODA line. The redesigned ŠKODA wordmark replaces the brand’s picturemark and is complemented by a new ambient light strip. This extends across the entire width of the vehicle at the upper edge of the front section and features illuminated graphics. The so-called Tech‑Deck Face embodies a modern reinterpretation of the familiar ŠKODA grille. Though it has similar lines, the Tech-Deck Face is significantly flatter and wider than the previous styling. The ribs have been replaced by dark glass that conceals the vehicle’s sensors.
A high tornado line separates the solid underbody from the side windows and emphasises the powerful shoulder sections through its curve. The squared-off wheel arches beneath it are prominent and clearly recessed. The wheels have a diameter of 22 inches; the aerodynamically optimized rims are almost completely closed. Additional air outlets are positioned between the wheel arches and above the side skirts. These act as running boards for the portal doors that swing up in opposite directions and also have cover grilles. These grilles channel the warm air generated from cooling the high-voltage battery to the outside. The flat roofline gently slopes to the rear and merges with a pronounced roof spoiler for high aerodynamic efficiency. The triangular D-pillar extending to the rear features a bold design. At the bottom, it bears the new ŠKODA wordmark, which also appears on the tailgate and is lit up in the same way as at the front of the vehicle. The matt metallic paint finish in the bright colour Explorer Green underscores the minimalistic look of the VISION 7S. This is also the first ŠKODA with a matt body colour.
The interior of the VISION 7S embraces its (up to) seven passengers with the spaciousness typical of a ŠKODA as well as a feeling of safety and protection. The interior is symmetrical, giving all passengers the same generous sense of space. The upper line of the instrument cluster continues into the door panels, completing the wrap-around design and supporting the feeling of protection. In addition, the wide, horizontal dashboard extends to the doors, accentuating the airy and spacious interior.
