Presented to the international press at the Carrousel du Louvre, one of Paris’s most iconic landmarks, DS 5LS is a luxury saloon which will go on sale in China in March 2014.
The second DS model to be produced at the Chinese Shenzhen plant, DS 5LS marks a further step in the development of the DS brand in this key market, as well as being a major factor in DS line’s on-going international expansion.
The luxury saloon introduces DS’s new front end – a design inspired by the Numero 9 and Wild Rubis concept cars. This, together with a prestigious, sculpted grille, named ‘DS Wings’ – a nod to DS of 1955 – and boomerang-shaped Daytime Running Lights, creates a dynamic and distinctive look.
The profile of DS 5LS is both understated and refined; it boasts an elegant silhouette, thanks to a signature chrome side trim, extending from the windows to the boot. This chrome trim traces a subtle shark fin shape across the rear side panel, a typical style feature of DS models.
The dynamism of DS 5LS is further enhanced by a wide-track stance, combined with large wheels. Unique LED lamps, which offer a 3D accent thanks to a chrome ring inset within the glass, add to the saloon’s striking rear end.
Sophistication is the theme within the cabin, with an emphasis on luxury materials, such as metal, wood and leather. DS 5LS features quality leather fittings throughout the cabin to ensure a pleasurable driving experience for driver and passengers alike and this is highlighted by the “watch strap” design of the seats – a signature feature of DS models and a perfect illustration of quality French craftsmanship.
DS 5LS is as comfortable as it is stylish; boasting the longest wheelbase in the C segment (2.71m), the luxury saloon is a class leader in on-board comfort. With massaging front seats, airliner-style headrests, rear seats inclined at a 29° angle, an air ioniser and an advanced stereo system, driver and passenger comfort is paramount.
The Chinese-built model also contributes to an easier driving experience, with keyless access and start, blind spot monitoring, front and rear parking sensors and a reversing camera, as well as a complete range of multimedia systems.
DS 5LS incorporates the latest technologies, including engines like the THP 160 and THP 200 which feature sequential direct injection, fed by a high-pressure pump, as well as Twin Scroll turbo compressors. Paired with a six-speed automatic gearbox, these engines deliver excellent performance to complement the styling of DS 5LS.
DS 5LS will be available in nine body colours, including Nocciola Brown, an original colour with subtle, shimmering highlights.
A standalone brand in China with a network of more than 50 DS Stores, DS line is set to continue its expansion in the territory. Following on from the production of DS5 and the new DS5 LS at Shenzhen, a new locally-produced SUV is also expected to be brought out in China next year.