Another chapter in PEUGEOT’s small car success story begins with the unveiling of the all-new 108. For the first time, the brand‘s urban runabout is available in two distinct body styles – the 108 Hatchback and the retractable fabric roof 108 TOP!.
At 3.47m long and 1.62m wide, it’s got the compact dimensions that will really make the difference in town. Its reduced overhangs and turning circle of just 9.6m allow it to avoid obstacles with ease. This architecture allows the driving position to be brought well forward, providing excellent vision in every direction.
The car has been designed to excel in urban traffic. The front end is dominated by its bold grille, central beam and lower air intake, while the front lamps are firmly set into the bodywork. Common to all trim levels, their ‘technical’ design combines smart black and chrome to give the car a sharp and dynamic look. The upper sections contain LEDs for daytime running lights.
With its machine-finished edge, the grille surround creates a solid on-road presence and proudly houses the PEUGEOT name badge. The famous Lion logo sits above, central between the two bonnet lines which run up to the windscreen in one fluid movement.
From the side, the 108’s compact form is highlighted by its front and rear overhangs, both reduced to the minimum. Access to the interior remains easy, with one or two doors on each side that stretch almost from wheel to wheel. The car’s dynamism is underlined by a chrome blade that emerges from the front wings and extends to the bottom of the glass above.
The wraparound-style rear lights include all functionality and, with a 3D effect, make the brand’s three-claw signature motif appear to emerge from the body. Together with the horizontal lines of the rear bumper, they give the car an extra perception of width. Above, the large glazed tailgate extends from the spoiler to the loading sill with integrated hinges. At the base, opaque markings mask the load space.
The contemporary and sophisticated exterior is mirrored on the inside of the PEUGEOT 108, with a comfortable cabin that feels like it has come from a much larger premium car. It has been designed to be intuitive to use, with each area being allocated to a specific function and information brought together for easy and quick reading. The speedometer housing forms part of the steering column, which is adjustable for height, and covered by a cowl to ensure it is legible in all light conditions. It comprises an analogue speedometer and an LCD screen arranged concentrically. Either side, extensions house the rev counter and gear shift indicator.
Once the driver is sitting in the height-adjustable seat, the various controls are all within easy reach. They include the striking 7-inch touch-screen, the starter button coupled with the PEUGEOT Open and Go system, plus the automatic air conditioning.
Behind the steering wheel are controls for the speed limiter, while the fuel filler flap opening and heated electric mirror controls are easily accessible on the dashboard. The controls for the front electric windows fall readily to hand, grouped together on the driver’s door panel.
For customers opting for the retractable fabric roof 108 TOP!, the electric control switch for the fabric roof – 80cm wide and 76cm long – is just above the rear view mirror. It’s possible to adjust the opening to any position, and an aero-acoustic deflector is deployed automatically to reduce cabin turbulence.
The all-new PEUGEOT 108 is already packed with character, but customers can add even more by choosing from a wide range of personalisation options. For body colour, there are eight striking shades, including two which are exclusive to the model: Aïkinite is a golden copper, and Purple Berry, a stunning shade of violet.
Reserved for the three-door hatchback are two versions of two-tone paint, Purple Berry and Zircon Grey, or Diamond White and Aïkinite. Anyone opting for the 108 TOP! model has the choice of three retractable fabric roof colours – Black, Grey or Purple Berry.
In addition, there are seven personalisation themes, three interior ambiences and a choice of six trims. The Peugeot 108 will cater for every taste.
The all-new PEUGEOT 108 brings the urban car into a new era with its large touch-screen in the middle of the dashboard. Standard from Active trim, this 7-inch display boosts the relationship between car and driver to a new high. It is the interface for the audio system, trip computer and for vehicle settings, but using Bluetooth® connectivity is also the access point for the driver’s smartphone.
The user can connect the phone’s applications that are compatible with use in a vehicle using Mirror Screen. This function operates using MirrorLinkTM technology for telephones running on Android, RIM and Windows, and by AppInCar for telephones running on Apple’s iOS.
It means the touch-screen in the PEUGEOT 108 becomes a mirror image of the connected smartphone. The driver then operates their smartphone from the car’s touch-screen. Depending on the telephone connected, applications can also be operated by voice commands using a voice recognition system.
For obvious safety considerations, access to applications is managed differently according to the state of the vehicle. For example, when the car is moving, the driver can only use applications such as navigation, or those for infotainment. This includes PEUGEOT Music, the brand’s internet radio station.
The all-new PEUGEOT 108 will have its world premiere at the Geneva Motor Show on Tuesday 4th March, and will go on sale in the UK on 1st July 2014.
