While the name makes the model’s target market clear, the wealth of equipment features and RAV4’s proven quality and reliability make the newcomer an appealing prospect for a much wider group of customers.
The standard specification is led by Toyota Touch 2 with Go, the latest development of Toyota’s touchscreen-controlled multimedia, connectivity and navigation system. This includes DAB digital radio, Bluetooth, a rear-view camera and access to on-line information and entertainment services, via Toyota’s customer portal.
A comfortable, relaxing drive is supported by cruise control and dual-zone climate control. Automatic headlights and windscreen wipers are provided, together with an auto-dimming rear-view mirror. Chrome trim on the front bumper adds a dash of style quality, while inside the cabin the seats are upholstered in smart black Beaumont fabric.
The features are all in addition to the Active grade specification, including 17-inch alloy wheels, LED daytime running lights, front fog lamps, power-adjustable door mirrors and a four-speaker audio system with USB and Aux-in connections.
A single version is available, powered by the flexible and efficient 2.0-litre D-4D diesel engine, with six-speed manual transmission and front-wheel drive. Running costs are kept down with official combined cycle fuel consumption at 57.6mpg and 127g/km CO2 emissions. The Business Edition also secures the lowest insurance group rating in the RAV4 line-up at 25E.
The RAV4 Business Edition is on sale now, price £23,995 on the road – an increment of just £1,500 on the entry level Active model.
Elsewhere in the range, enhancements for 2015 include a fresh chrome finish for the RAV4 Active’s five-spoke 17-inch alloys and the addition of silver front and rear under-runs for the Invincible (these are finished in Pearl White where Pearl White body colour is specified).
New RAV4 owners also now have access to additional equipment options, including heated, leather front seats (Active, Business Edition and Invincible) and Toyota Touch 2 with Go Plus, which adds extra functionality, voice command recognition and thee years of free map updates. The colour choices include a new Deep Titanium metallic.