Two uncommon brands, one common mindset.
One specializes in eating up the ground, the other in slicing through water, but MINI and Californian surfboard manufacturer Channel Islands share an enthusiasm for an unconventional, individual lifestyle. The result of this passion has been a joint mission to design a board that will take the inimitable driving feeling of MINI to the waves. The product took shape at the Channel Islands factory in Santa Barbara. The development and design team includes Christopher Weil, Head of Exterior Design at MINI, and pro surfer Kalani Robb. “For a long time I’d been wanting to create a board that would give me as much fun on the water as my MINI does on the road,” explains Robb. “To create this feeling of agility and speed, we’ve developed a board with a little extra tail volume. The board’s wider outline and low rocker really make it fly.”
Short, nimble and extremely sporty, “THE MINI” – the world’s first MINI designed surfboard – is ideal for riding the summer waves off France, Spain, Portugal, and anywhere you surf travels take you.
However, it’s not just how the surfboard performs that is MINI all over: its design can also be customised in hallmark MINI style. Whether you fancy Chili Red or black rally stripes, almost any colour scheme can be brought to life with a word in the ear of the Channel Islands team. And you can settle on the ideal board size, too, with the help of the user-friendly Channel Islands Board Selector.
“THE MINI” will be available from selected outlets and the Channel Islands online shopfrom June 2015, with prices starting at €750.
