Bridgestone Driveguard to revolutionise the Tyre Industry

Bridgestone Driveguard

Bridgestone DriveguardBridgestone, the world’s number one rubber and tyre manufacturer, has announced the launch of Bridgestone DriveGuard, a new touring tyre which boasts additional benefits and safety for all motorists,

including the ability to drive for 50 miles at 50mph following a puncture.

The product is designed to be fitted on to all passenger cars1 to remove concerns relating to tyre damage (including in sidewall and tread areas) and to deliver the highest standards of safety, wet performance, comfort and fuel efficiency; giving drivers additional peace of mind, safety and convenience.

Known for developing outstanding and breakthrough technologies, Bridgestone’s new product, DriveGuard, is described as a ‘game changer’ due to the following:

• Capability to be fitted on to all passenger vehicles regardless of the manufacturer or model1. Bridgestone DriveGuard is not restricted to a factory fitment on specific brands or car models and can be fitted on to most cars equipped with TPMS, which is mandatory in Europe on new cars since November 2014 and gives a potential car park of 32 million vehicles to be equipped with DriveGuard in 2016.

• Unique response to virtually all kinds of tyre damages (including sidewall and tread) which is unlike other tyre mobility solutions (e.g. sealant). The new age DriveGuard technology uses a proprietary high-tech cooling fin design as well as supportive and tough reinforced sidewalls which allow drivers to maintain control and continue driving safely and comfortably for 50mph at up to 50 miles after a puncture, until it is safe to either repair or replace their tyre providing additional peace of mind related to tyre damage.

• “No compromise” philosophy. Bridgestone DriveGuard offers best in class performance with no compromise on wet or rolling resistance as supported by the excellent EU tyre Label4 values (A for Wet Performance and C for Rolling Resistance) and independent testing by TÜV Süd5demonstrating that Bridgestone DriveGuard ranks highly in performance categories that are important to drivers, such as wet safety, placing DriveGuard at the frontline of road safety.

• Eco-conscious nature. Bridgestone DriveGuard not only eliminates the need to carry a spare tyre thereby putting less weight on the vehicle, it is also fully recyclable through the conventional recycling circuit; this is not the case with other tyre providing mobility solutions.

With 60% of drivers experiencing punctures in the last four years, leading to feelings of helplessness and insecurity combined with lost time of up to 3 hours6, now is definitely the time to rethink tyre safety. Car Tyres Mirfield can provide further peace of mind and advice on tyre safety.

Bridgestone DriveGuard, underlines the company’s commitment to road safety – in practically all conditions – as it can help prevent accidents resulting from punctures, sudden loss of pressure or other types of tyre damage.

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