With an expressive style and an ultra-modern design, the new 308 SW is available with efficient plug-in hybrid technology as well as advanced petrol and diesel engines. Available with the latest driver aids and safety technologies, the new 308 SW will arrive in showrooms early 2022.
Following the unveiling of the new PEUGEOT 308, PEUGEOT is proud to announce the new 308 SW – a practical and versatile offering in the compact estate segment. For the first time, the new 308 SW is available with plug-in hybrid technology as well as efficient diesel and petrol engines, giving buyers the power of choice to choose the powertrain that suits their needs.
The new 308 SW is the latest vehicle to showcase PEUGEOT’s new design language with sharp lines and a dynamic silhouette, and has the brand’s roaring lion’s head logo sitting proudly at the front of the vehicle. With a spacious boot and a modular interior, the new 308 SW offers new levels of versatility and practicality in the compact estate segment.
Inside, the new 308 SW comes with PEUGEOT’s latest i-Cockpit® interior and PEUGEOT’s new connected infotainment system, the i-Connect® Advanced, which brings a smartphone-like user experience to the cockpit. The new 308 SW is also available with the latest semi-autonomous driver assist features and safety technologies.
The new 308 SW combines sharp lines with a practical design. The sloping roof, similar to the new 308, has been designed to maximise internal space for passengers and load items, while the pronounced skirt’s sleek lines give the new 308 SW an aggressive stance.
The new 308 SW measures 4.64m long – 6cm longer than the previous iteration, and has been lowered by 20mm, with a height of 1.44m. Compared to the new 308, the new 308 SW comes with a 55mm longer wheelbase, with the rear overhang 21cm longer for improved boot volume.
The new 308 SW has been designed with aerodynamic efficiency in mind and comes with a Cx coefficient of just 0.277. The aerodynamic performance is helped with the new generation of PEUGEOT wheels, which have been designed to reduce drag, and achieve a net carbon reduction of 2g/km CO2 alone. The aerodynamic wheels, combined with PEUGEOT’s choice of A or A+ graded tyres help improve fuel economy, without compromising the new 308 SW’s agile handling.
At the front, the new PEUGEOT 308 SW bears the new brand logo, featuring a roaring lions head. The logo neatly covers the radar used by the autonomous driving aids for a sleeker look.
All new 308 SW models come with Eco LED headlights as standard, and feature PEUGEOT’s now-iconic ‘fang’ daytime running lights, adding to the front profile, and making the new 308 SW instantly recognisable. GT and GT Premium models see the LED headlights upgraded to even sleeker Matrix LED lights for improved visibility and safety.
At the rear, the LED lights feature PEUGEOT’s iconic three claw signature. Compared to the new 308, the new 308 SW does not feature a black strip that links the two taillights, with the new boot profile seeing the lights sit independently for improved load capacity.
Built on the new version of PEUGEOT’s EMP2 (Efficient Modular Platform 2) multi-energy platform, the dimensions of the new 308 SW perfectly meet the expectations of the compact estate segment customers, with one of the largest boot capacities in the market, as well as a versatile modular design to improve everyday practicality.
Load volume capacity in the new 308 SW is 608-litres, extending to 1,634-litres with the rear seats folded. The new 308 SW comes with a two-position boot floor, which helps improve capacity. The load area also comes with a 12V socket, with LED lighting and two storage nets and bag hooks. GT Premium models come standard with an automatically opening tailgate, which can be activated by sweeping the foot underneath the bumper or via the key fob.
To make it even more versatile, the new PEUGEOT 308 SW comes standard with a three-part rear seat configuration (40/20/40 split) and has a system to instantly fold the rear row by using two controls easily accessible from the sides of the boot. The three independently folding rear seats improve the 308 SW’s versatility, with the vehicle able to accommodate items up to 1.85m long.
The new 308 SW features PEUGEOT’s latest i-Cockpit® interior and comes with PEUGEOT’s new i-Connect® Advanced infotainment system that introduces a smartphone-like user interface to the 10-inch HD digital display. On GT & GT Premium models, the 10-inch HD display cluster features a 3D display. Fully configurable and customisable, this digital screen has several display modes, including those for the TomTom® Connected 3D Navigation, media source, driving aids and energy flow.
A key development is the small steering wheel, which features sensors to detect the driver’s grip levels when using driving aids. Ergonomically designed, it also includes fingertip controls for the radio, media, telephone and driving aids.
Innovative “high-vent” architecture places the air vents in the optimum position for efficiency and comfort. This layout also ensures that the standard 10-inch central touch screen, located slightly lower than the digital cluster, is closer to the driver’s hand and eye line for easier and safer operation.
From Allure level, the new PEUGEOT 308 SW features fully configurable virtual i-Toggles®. Positioned alongside the central screen, they deliver both a sleeker design and enhanced ease-of-use. Each touch sensitive i-Toggle® offers a personalised shortcut key to numerous functions, including the air conditioning settings, a telephone contact, a radio station or an application launch.
In keeping with PEUGEOT’s commitment to the ‘Power of Choice’, the new 308 SW is available with two plug-in hybrid powertrain options from launch.