As the 103-year-old brand accelerates electric mobility and extends its core DNA, Citron has unveiled a new corporate brand identity and logo signalling the beginning of an exciting new era.
The new look reinterprets the original logo first adopted by founder André Citroën, inspired by the success of his first metalworking company producing chevron-shaped ’herringbone’ gear systems. The familiar “deux chevrons” has remained at the heart of Citroën’s identity ever since.
The new emblem signposts the brand’s transition and evolution and will debut at the end of September on a significant Citroën concept. The new logo will then progressively feature on future Citroën production and concept vehicles from mid-2023.