Following its global reveal last year, the MINI Concept Aceman will make its UK debut at Goodwood Festival of Speed 2023. Taking centre stage inside the MINI display, the Concept Aceman is an initial glimpse of a vehicle bridging the space between the MINI Cooper and the MINI Countryman in the model family’s future.
Showcasing MINI’s reduced future design language – which is completely free of chrome and leather – the concept offers a responsible material design with surfaces constructed from knitted recycled textiles. This combined seamlessly with digital controls and a new circular OLED display as the central interface, creates an immersive digital experience with a strong focus on a minimal environmental footprint.
Heading over to Electric Avenue, attendees can witness open air, all-electric driving with the first MINI Electric Convertible on display. Strictly limited to just 150 units for the UK and with a WLTP range of 125 miles, the trailblazer represents an important step in MINI’s direction towards becoming an all-electric brand.
Offering guests an interactive experience with exciting giveaways, the MINI display will also feature a large circular screen – inspired by the concept car’s revolutionary circular OLED – hosted by the brand’s new canine virtual assistant, Spike.
The 2023 Goodwood Festival of Speeds takes place on 13th July – 16th July.