The BMW 1 Series, a pioneer offering unmatched driving pleasure in the premium compact segment, is now entering its fourth model generation. With a new and dynamic design presence, a completely revised drive portfolio and extensively improved chassis technology, the new BMW 1 Series has sharpened its profile as the sportiest vehicle in the competitive environment. Featuring highly efficient engines, including those with 48-volt mild hybrid technology, and a resource-conserving production process, the new model improves sustainability across its entire product life cycle. Its progressive character is also reflected in the redesigned interior, an extended range of automated driving and parking systems, the new BMW iDrive with QuickSelect and innovative digital services based on BMW Operating System 9.
The sporty appearance of the BMW 1 Series in its fourth generation is underscored by typical BMW proportions: a long bonnet, a passenger cell set well back, a dynamically flowing roofline and a powerful rear design. The dimensions of the five-door model have changed only slightly compared to its predecessor. The exterior length of the new BMW 1 Series has increased by 42 millimetres to 4,361 millimetres, while the wheelbase is 2,670 millimetres. The vehicle width is 1,800 millimetres, while the height has increased by 25 millimetres to 1,459 millimetres.
With a strikingly flat front end that sits significantly lower to the road than its predecessor, the new BMW 1 Series signals its sporty character more than ever. The wide, forward-leaning BMW radiator grille features an innovative structure comprised of vertical and diagonal bars. The standard-fit LED headlights feature striking vertical elements for the daytime running light and the turn indicators. Adaptive LED headlights with glare-free matrix high beam, cornering light function and blue accents are optionally available.
The side view of the new BMW 1 Series is characterised by the dynamic wedge shape and the flat window graphics that taper towards the rear. The standard BMW Individual high-gloss Shadow Line includes a graphic element with the number 1 in the Hofmeister kink counter-swing on the C-pillar. A long roof spoiler and side air deflectors emphasise the stretched silhouette, while vertical reflectors and a black diffuser-style insert add to the powerful appearance of the rear apron. The striking, two-part rear lights extend well into the side sections.
The body paintwork of the new BMW 1 Series is available in two solid finishes and seven metallic finishes, while four BMW Individual paint finishes and a wide range of BMW Individual special paint finishes are also available. The new BMW 1 Series is the first model in the brand’s range to be available with an optional contrasting roof paint finish, with a high-gloss black finish which further adds to the sporty appearance of the car.
BMW M automobile with individual performance character.
The new BMW 1 Series can be specified to look even more dynamic by choosing the M Sport model offered in the UK, available at market launch. The M specific design features include large air intakes on the front apron, pronounced side skirts and a three- dimensional diffuser element in the rear apron.
At the top of the model range is the BMW M135 xDrive (combined fuel consumption: 184 – 174 mpg; CO2 emissions combined: 184 – 174 g/km according to WLTP; CO2 classes: G – F) with significantly enhanced performance characteristics. The BMW M model is powered by a 300 hp four-cylinder engine, features an Adaptive M Chassis with sport steering and intelligent all-wheel drive as standard and accelerates from zero to 62 mph in 4.9 seconds. On the outside, the M radiator grille with horizontal bars, M exterior mirror caps and four exhaust tailpipes make it instantly recognisable as a top-of-the- range model. An M Technology Package with specific suspension components, stiffness and lightweight measures, an M Compound brake system and 19-inch forged light-alloy wheels will be available exclusively for the BMW M135 xDrive from Autumn 2024. The M Sport Pro pack and model-specific BMW M Performance Parts are also available for all variants of the new BMW 1 Series.
The newly designed interior of the new BMW 1 Series, which is completely leather-free when Sport trim is selected, offers a modern premium ambience with sporty accents and generous space for up to five occupants. Newly designed Sport seats offer a high level of comfort for long journeys, with the Econeer version featuring covers and upholstery made from recycled polyester. Sport seats are offered as standard in M Sport trim, or optionally available on Sport models. Perforated seat surfaces finished in Veganza, which offers leather-like properties, are optionally available in addition to the part Veganza and Alcantara upholstery that is included in the standard specification on both M Sport and M135 xDrive models.
Heated seats are standard across the 1 Series line-up, while lumbar support can be added to the sport seats and M Sport seats. An optional massage function is also available for the sport seats and an electric memory function can be added as an option for all seat versions. A driver and front passenger interaction airbag is now fitted as standard to further enhance occupant protection. By folding down the rear seat backrests, the storage space under the tailgate can be increased from 380 litres to 1,200 litres (BMW 120: 300 -1,135 litres).
High-quality surfaces and trim, the redesigned gear selector and the BMW Curved Display underline the progressive and premium ambience inside the vehicle. The fully digital display system comprises a 10.25-inch Information Display and a 10.7-inch Control Display, which also offers new functionality such as controlling the air conditioning digitally via an always-visible array of controls. As an alternative to the standard sport steering wheel, a similarly redesigned M leather steering wheel is offered as standard on M Sport models which features shift paddles for manual gear changes.
New generation of engines, 7-speed Steptronic transmission with dual clutch as standard.
Like the BMW M135 xDrive engine, the three-cylinder petrol engine found inside the new BMW 120 (combined fuel consumption: 47 – 53.2 mpg; CO2 emissions combined: 135 – 121 g/km according to WLTP; CO2 classes: D) is from the latest generation of BMW Group modular engines. With a maximum power output of 170 hp, the new BMW 120 accelerates from 0 to 62 mph in 7.8 seconds, working in tandem with a 48-volt mild hybrid system integrated into the gearbox to enhance both its efficiency and spontaneous power delivery. Both the 120 and M135 xDrive drive units transmit their power to a 7-speed Steptronic transmission with dual clutch as standard.
Like its predecessor, the new generation model will also be produced at BMW Group Plant Leipzig, with the first UK customer deliveries in October 2024. The new BMW 1 Series is priced from £29,950 (RRP) and available to order at BMW Retailers across the UK from today.
