Hyundai Motor unveils all-electric INSTER

Hyundai INSTER

Hyundai Motor Company today unveiled the all-electric INSTER[1], a new A-segment sub-compact EV offering unique design, segment-leading driving range and versatility, and advanced technology at the 2024 Busan International Mobility Show.

INSTER’s bold design combines a futuristic, innovative image with a spacious interior in a small SUV body. With a sophisticated technology package that helps deliver safe, refined driving, INSTER offers fast charging and the best all-electric range (AER) in its segment, at up to 355 km[2].

Building on the design legacy of the Korea-only, petrol-powered CASPER introduced in 2021, the INSTER’s styling evolution is underpinned by an extended body and wheelbase to deliver more interior space and a rugged road presence.

With its expanded dimensions, INSTER is positioned squarely between traditional A-segment sub-compact city cars and larger B-segment compact models. This offers the maneuverability and ease of use buyers expect with enhanced practicality and flexibility thanks to a more spacious interior and improved luggage capacity. Compared with larger models from the segment above, the INSTER’s compact dimensions make it ideal for city driving and boost convenience when parking.

“With INSTER, we’ve taken the small SUV image to a bold new place for the global audience,” said Simon Loasby, Senior Vice President and Head of the Hyundai Design Center. “INSTER punches well above its weight with distinctive design and an interior that maximizes its potential in exciting, customer-centric ways. With INSTER we’re redefining what it means to drive a sub-compact EV.”

INSTER’s exterior design is characterized by its robust yet small SUV profile and flush, clean surfaces, with the car’s strong fenders, a high-tech, circuit board-style bumper and a bold skid plate enhancing the INSTER’s front and rear designs.

INSTER’s personality shines through with its LED daytime running light signature and pixel-graphic turn signals, tail lamp, and bumpers. Customers can further differentiate the car’s appearance with LED projection headlamps and a two-tone exterior with a contrasting black roof. Either 15-inch steel with wheel covers, 15-inch alloy or 17-inch alloy wheels will be offered depending on specification.  

Inside, INSTER provides enhanced technology and convenience with a 10.25-inch digital cluster, a 10.25-inch infotainment touchscreen with navigation and a wireless charging dock that forms part of a compact center console designed to create a greater sense of spaciousness.

The pixel theme is repeated inside, with graphics on the INSTER’s steering wheel boss reinforcing the car’s high-tech image. The interior design also features customizable upper door trim garnishes for owners to further personalize their vehicle.

INSTER’s interior offers versatility and spaciousness, with the front row seating providing walk-through access. All seats can be folded flat – including the driver’s seat – for increased flexibility. A front bench seat option and heated front seats and steering wheel are also available. The second-row seats are split 50/50 and slide and recline.

INSTER’s exterior color choices include Atlas White, Tomboy Khaki, Bijarim Khaki Matte and Unbleached Ivory, as well as several new hues, such as Sienna Orange Metallic, Aero Silver Matte, Dusk Blue Matte, Buttercream Yellow Pearl, and Abyss Black Pearl. Some exterior color choices will be available in two-tone combinations with a contrasting black roof.

Interior trim choices include Black, and Khaki Brown and Newtro Beige two-tone with full cloth trim.

Both the exterior and interior utilize sustainable materials. The INSTER’s exterior features black high- gloss recycled paint, which replaces the carbon black pigment traditionally used in black paint with a coloring made from recycled waste tires. Recycled polyethylene terephthalate (PET) from bottles and bio-polypropylene material extracted from sugarcane are used inside.

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