For 100 years, Phantom has been recognised as the ultimate symbol of success and discernment, chosen by the world’s most influential figures. As this legendary nameplate celebrates its 100th anniversary, Rolls-Royce Motor Cars pays tribute with the Phantom Centenary Private Collection, limited to 25 examples.
The Rolls-Royce Bespoke Collective of designers, engineers and artisans poured their skill and imagination into what has become their magnum opus. They immersed themselves in Phantom’s world, studying the spirit and identity of each generation from the 1920s to today. They explored defining owners, pivotal figures within Rolls-Royce, the places where Phantom was conceived and built, and the events that defined its times. These influences, first captured as 77 hand-sketched motifs, are woven into the Phantom Centenary Private Collection through stunningly crafted archival references, creating a statement that honours Phantom’s past, defines its present, and projects the principles that will shape the nameplate’s next 100 years and beyond.
Each historic moment is brought to life through advanced artisanal techniques, many conceived specially for this rare and collectable tribute. Inside, couturier-designed textiles, sketch-like embroidery, laser-etched leather, and groundbreaking woodcraft — including 3D marquetry, gilding, and 3D ink layering — tell Phantom’s story in stunning, intricate detail. Outside, the grille is crowned with a unique Spirit of Ecstasy figurine, reinterpreted from the very first to grace a Phantom, and presented in solid gold to mark this milestone.
Evoking the timeless elegance of a black-and-white film star, the Phantom Centenary Private Collection’s exterior recalls the golden age of Hollywood, when Phantom graced premieres, carried screen icons, and became a symbol of the era’s glamour. The motor car is finished in a Bespoke two-tone paint, its long-sided application a nod to the flowing silhouette of 1930s Phantoms. The side body is presented in Super Champagne Crystal over Arctic White, with the upper body in Super Champagne Crystal over Black. The specially developed finish gives the exterior an extraordinary metallic shimmer, achieved by infusing the clear coat with iridescent particles of crushed glass. For this celebratory Private Collection, Rolls-Royce paint specialists replaced the clear flakes with champagne-coloured particles and doubled the quantity to create spellbinding depth.
This timeless treatment is crowned with a unique reimagining of the Spirit of Ecstasy. Using the first Spirit of Ecstasy ever fitted to a Phantom as their reference, designers created an homage to this landmark figurine, cast in solid 18-carat gold for strength, then plated in 24-carat gold for a flawless, tarnish-resistant finish. The piece was then presented to the Hallmarking & Assay Office in London, where it received a specially developed ‘Phantom Centenary’ hallmark.
The base of the figurine is finished with hand-poured white vitreous enamel delicately inscribed with the collection’s name. For the first time, the ‘RR’ Badge of Honour – positioned on the front, rear, and each side of the motor car – is presented in 24-carat gold and white enamel.
Resolving the exterior is a set of Phantom disc wheels, each engraved with 25 lines – honouring the 25 motor cars within the collection and, together, making 100 lines to celebrate the centenary year.
A century of Phantom’s stories elegantly unfold across the many canvases of the Private Collection’s interior, through magnificent archival references – some immediately recognisable, others revealed over time.
In homage to Phantoms of the past, Phantom Centenary’s interior combines textiles and leather, recalling the marque’s foundational years when the chauffeur’s front seat was finished in hardwearing leather and the rear cabin in luxurious fabrics. This contrast is a subtle reminder that Phantom has always balanced both authority at the wheel and absolute serenity in the passenger suite.
GR Snippets
- Landmark Private Collection of 25 motor cars honours Phantom’s centenary
- The most complex and technologically ambitious Private Collection to date
- A century of stories: interior celebrates pivotal figures, notable clients, significant models, journeys, places and moments that defined Phantom’s first 100 years
- Rear seats in high-resolution printed fabric, developed with a fashion atelier, completed with 160,000 stitches
- Laser-etched front seats depict hand-sketched linework inspired by Phantom’s heritage
- Most intricate Rolls-Royce woodwork ever introduces three Rolls-Royce firsts: 3D marquetry, 3D ink layering, and 24-carat gold leafing
- Spirit of Ecstasy in solid gold, hallmarked and enamelled, based on 1925 casting
- Bespoke Gallery recalls pages of a book with abstracted text formed in aluminium
