The new, seventh-generation BMW 7 Series represents the most extensive model update ever carried out by the BMW Group, as the brand’s flagship saloon spearheads the integration of Neue Klasse technologies into the existing BMW model portfolio.
With the new BMW 7 Series, BMW launches its Neue Klasse design language for the luxury segment. It features a monolithic exterior with precise lines, a new face with a reprofiled kidney grille and ultra-slim daytime running lights, as well as a sculpted rear, where redesigned taillights span the entire width of the vehicle. With BMW Individual, customers benefit from a broad spectrum of personalisation options, including new crystal headlights and a world-first dual-finish exterior paint. An expanded collection of BMW Individual paint choices – with over 500 colour combinations available for selection – comprehensive trim levels and a variety of alloy wheel designs in sizes up to 22 inches enable further customisation.
An exclusive experience is curated inside the cabin by merging a minimalist and contemporary design, luxury materials – such as leather, metal and crystal glass – and advanced Neue Klasse technologies. Interior highlights include the integration of BMW Panoramic iDrive with the first-ever BMW Passenger Screen – fitted as standard – an enhanced BMW Theatre Screen experience with the addition of Dolby Atmos audio and, for the first time, integrated video conferencing. Comfortable seats with the optional Executive Lounge, new steering wheel designs, upgraded automatic doors, a digital interior mirror and a high-level of standard equipment – such as a panoramic glass roof, four-zone automatic climate control and the Travel & Comfort System – round off a compelling interior package.
BMW Panoramic iDrive powered by BMW Operating System X, optimum driver orientation, intelligent voice control with the enhanced BMW Intelligent Personal Assistant featuring Amazon Alexa+ AI technology1, and a powerful software and electronics architecture deliver future-proof functionality.
With the new BMW 7 Series, sheer driving pleasure meets the pleasure of being driven, blending benchmark driving dynamics with the comfort levels expected from a luxury chauffeur-driven saloon. A highlight is its innovative chassis technology, including standard adaptive two-axle air suspension featuring four electronically controlled shock absorbers. Standard-fit Adaptive Chassis Control with Integral Active Steering delivers exceptional handling, while the optional Adaptive Chassis Control Professional package adds additional roll stabilisation, further raising the bar in terms of comfort and agility. The addition of cutting-edge functions such as AI-assisted digital tyre conditioning monitoring, the integrated braking system and near-actuator wheel slip limitation ensure exceptional handling and safety.
Through harnessing the power of Gen6 cylindrical cells, the new BMW i7 lineup offers significant improvements in all-electric range. Three derivatives of the BMW i7 will launch first in the UK: the BMW i7 50 xDrive, delivering up to 452 miles (WLTP) on a single charge; the BMW i7 60 xDrive and the flagship BMW i7 M70 xDrive, which produces a combined system power output of 680 hp, enabling ultra-fast acceleration – with 0-62 mph achievable in just 3.8 seconds. Two plug-in hybrid models will follow in November 2026: the BMW 750e xDrive and a second BMW M Performance model, the BMW M760e xDrive – also delivering outstanding levels of performance.
With the new BMW 7 Series, the BMW Group extends its sustainability strategy across all drive-system variants, focussing on resource-efficient product development, innovative technologies and measures applied throughout the car’s lifecycle – from the supply chain to production and throughout ownership. In the case of the BMW i7, CO₂e emissions have been significantly reduced with the help of secondary materials, renewable energies and optimised manufacturing processes, including the adoption of Gen6 battery cells and alloy wheels containing around 70 per cent recycled aluminium.
All model and drive-system variants of the new BMW 7 Series saloon will be built on a single production line at BMW Group Plant Dingolfing. Leading the rollout of Neue Klasse technologies into existing models. BMW Group Plant Dingolfing retains the role of lead plant for the BMW luxury-class product portfolio.
The new BMW 7 Series celebrates its world premiere on 22 April 2026 at Auto China in Beijing. The start of production and UK market launch will follow from September 2026.
GR Snippets
- Most extensive BMW Group model update ever. The new BMW 7 Series spearheads the integration of Neue Klasse technologies into the existing BMW model portfolio.
- Gen6 cylindrical cells help deliver significant increases in range across the BMW i7 lineup – up to 452 miles (WLTP) in the BMW i7 50 xDrive.
- Introduces a bold new Neue Klasse design language for BMW’s luxury segment.
- Unparalleled personalisation capabilities, including a world-first dual-finish paint and an expanded BMW Individual exterior colour palette with over 500 colour combinations possible.
- Integration of BMW Panoramic iDrive powered by BMW Operating System X.
- Introduces the first-ever BMW Passenger Screen, an upgraded 8K BMW Theatre Screen now with Dolby Atmos and integrated video conferencing.
- Three all-electric models launch first in September 2026, with two plug-in hybrid derivatives to follow before year-end.
