Carrying forward the styling cues first illustrated on the MG ZERO concept vehicle, the new European MG3 is a distinctive statement of modern British style designed to target young and style conscious buyers, wanting something that’s fun to drive and own.
This unique and contemporary style was brought to the super-mini segment by the design and engineering team at the MG Birmingham site in Longbridge, UK. The MG3 will become the second in a new generation of MG vehicles to leave the assembly line at the Birmingham factory.
At launch, customers will be able to personalise both the exterior and interior of this new supermini MG making it fun to buy and own, as well as the MG trademark of being fun to drive.
How do I look from the front? – With a flash of style from the ‘hockey stick’ LED daytime running lights on every trim level, a full-width black mesh grille, and black A-Pillar and ‘visor’ wraparound style windscreen, the MG3 is unmistakable on the road.
Is this my best side? The dual colour side skirts echo the design of the MG ZERO, lowering the stance of the car and hinting at just how much fun the MG3 could be to own. Diamond-cut, dual colour wheels give a real touch of class on the higher trim levels.
And from the rear? There is an echo of the fun and sportiness that lies at the heart of the MG brand. With a rear valance insert inspired by generations of MG racing cars, a unique superelliptic tail pipe finished in chrome and a body-coloured tail spoiler, the MG3 looks distinctly sleek and sporty – a designer’s dream.