Kia to introduce first autonomous driving tech by 2020

Kia Soul EV Autonomous Car

Kia Soul EV Autonomous Car By 2020, Kia plans to introduce a range of partially-autonomous driving technologies to its model line-up, and is aiming to bring its first fully-autonomous car to market by 2030.

The initial stage of investment by Kia – totalling US$2 billion by 2018 – will enable the company to develop the first of its new Advanced Driver Assistance System (ADAS) technologies and employ a greater number of engineers. The investment will lead to the introduction of Kia’s next-generation smart vehicles in the coming years.

Tae-Won Lim, Vice President, Central Advanced Research and Engineering Institute of Hyundai Motor Group, commented, “Fully-autonomous vehicles are still some way off, and a great deal of research and rigorous product testing will need to be carried out to make the ‘self-driving car’ a reality. Kia is still in the early stages of developing its own technologies, and we are confident that the latest innovations – both partially and fully autonomous – will ultimately make driving safer for everyone.”

Kia is planning to introduce a range of partially-autonomous ADAS technologies in the coming years, with an array of new functions anticipated for introduction to market by 2020.

Among the new technologies currently under development is Highway Driving Assist (HDA), which combines a Lane Guidance System (LGS) and Advanced Smart Cruise Control (ASCC). HDA is designed to automatically maintain a safe distance from cars in front while keeping the car in its lane on the motorway and adhering to local speed limitsusing information from the navigation system. The system will also assist in safely overtaking other cars on the motorway.

Traffic Jam Assist (TJA), currently under development by Kia, will help make light work of heavy congestion by tracking the vehicle in front during moderate-to-highly congested traffic conditions. The system employs a range of sensors to maintain a safe distance from the car in front and keep the vehicle within its lane. Using TJA, drivers will find it easier – and more relaxing – to navigate traffic jams on often-congested roads.

To make Kia vehicles among the easiest cars to park, the company is developing further technologies to enable cars to complete low-speed manoeuvres more easily. Enhancing Kia’s existing Smart Parking Assist System (SPAS), which enables the car to park itself in parallel or perpendicular spaces with minimal driver input, Kia will also introduce Remote Advanced Parking Assist System (RAPAS), allowing Kia vehicles to park themselves when the driver presses the smart key button while within a certain range of the car.

At all times, the new range of ADAS technologies can be circumvented by direct driver control, enabling closer control of the car as desired.

These new technologies will join the suite of technologies already offered by Kia on its latest production vehicles in many of its global markets, including the Sorento and the soon-to-be-launched all-new Optima and Sportage. These technologies are primarily designed to make driving safer and easier for Kia customers by identifying hazards at the earliest possible opportunity and allowing the driver – or the car – to take the appropriate reaction. Existing Kia technologies include Lane Departure Warning System (LDWS), Lane Keeping Assist System (LKAS), Blind Spot Detection (BSD), Auto Emergency Braking (AEB) and Advanced Smart Cruise Control (ASCC).

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