The new DS 7 is an evolution of the first 100 per cent DS Automobiles design revealed in 2017, DS 7 CROSSBACK, which projected a new spirit of the avant-garde. Acclaimed for its unparalleled interiors, its remarkable refinement and its cutting-edge technology, DS 7 CROSSBACK opened the way for new developments, now embodied by New DS 7.
The character of the new DS 7 is formed from several stunning details. Always elegant, new DS 7 brings more dynamism with sharper, more structural lines and a coherent design.
The completely new front stands out with sharper lines to develop the balance of each feature. The DS DESIGN STUDIO PARIS team worked closely with the production team at the Mulhouse, France factory to achieve exceptional results in terms of quality and solidity.
The light signature is developing with an even more expressive look. The combination of new slimmer DS PIXEL LED VISION 3.0 headlamps and DS LIGHT VEIL daytime running lights is seamless and carried out in the spirit of high fashion. The DS WINGS and the grille are larger and the valance has been redesigned with a range of colours depending on the model.
The slimmer scale-like LED rear lights with a vortex effect have also been redesigned with a dark metallic finish. They emphasise the unique expression of new DS 7. The boot lid and badge have been reworked with sharper lines, while DS AUTOMOBILES lettering replaces the previous ‘CROSSBACK’ to sign off the visually stretched rear of new DS 7.
The wheels play a part in the profile’s character with new 19-inch alloy wheels, which are more aerodynamic and feature a design aimed at amplifying the impression of size, and exclusive 21-inch alloy wheels, with a carved technical design, exclusive to the new DS 7 E-TENSE 4×4 360.
The window surrounds and roof bars are offered with a Gloss Black variant to emphasise the dynamism of the silhouette.
Just like the largest Paris fashion houses, DS Automobiles bestows special care on the choice of materials and how they are treated. Through upholstery interior surroundings in the new DS 7 were created to make each journey different.
The height of refinement, new DS 7 OPERA is offered with two Nappa leather colours: Basalt Black and Pearl Grey. Over wider expanses, the highest quality part of the hide adds a natural and enchanting touch to the interior.
New upholstery introduces an engaging, visible and tactile result, specifically draped Nappa leather on the dashboard and door panels. Without seams or joins they keep the feel and appearance of natural leather. The hide is further elevated by embossing with lines reminiscent of the DS LIGHT VEIL signature.
The attention to detail of this interior is also shown by the pearl stitching offered in the new white and Zephyr colours, a steering wheel in full grain leather with a leather covered airbag, ‘Clous de Paris’ embossed inserts ‑ synonymous with DS Automobiles ‑ and watchstrap upholstery offered for the first time in Pearl Grey.
Refinement also features in the RIVOLI interior which introduces a Basalt Black colour and has a stitched padded trim that has been combined with Claudia leather upholstery, which has a more pronounced leather grain.
The PERFORMANCE LINE interior features a deeper black colour with the microfibre textile Alcantara® throughout and gold and carmine touches that emphasise the dynamic appearance.
The BASTILLE interior has been refreshed with a new DS Canvas finish and a Basalt Black grain inspired by the scales on fish skin.
All these interiors are enhanced with ambient lighting that can be personalised and a new pattern based on ‘Clous de Paris’ embossed inserts.
As the multi-energy brand with the lowest CO2 emissions in Europe for the last two years and multiple Formula E champion, DS Automobiles has chosen to offer new DS 7 with a range of power units, including three plug-in hybrids with 225hp, 300hp and 360hp.
New DS 7 E-TENSE 225 has a PureTech 180 petrol engine and a 110hp electric motor fitted to the eight-speed automatic gearbox, with a two-wheel drive transmission.
New DS 7 E-TENSE 4×4 300 and DS 7 E-TENSE 4×4 360 introduce a four-wheel drive transmission with a PureTech 200 motor as well as 110hp and 112hp electric motors on each of the axles. The 360 model is tuned by DS Performance. A 130 BlueHDi power unit will also be available.
A new 14.2 kWh battery gives up to 65km with zero emissions on the WLTP mixed cycle and up to 81km on the urban cycle. Charging time is about two hours on a 7.4kW charger.
In keeping with the outstanding attributes of the entire DS Automobiles range, new DS 7 remains one of the most efficient cars in its class, specifically because of its well-controlled weight.
NEW DS 7 E-TENSE 4X4 360
The spirit of grand touring by DS Automobiles is embodied in new DS 7 E-TENSE 4×4 360. To go with the rush of power (200hp engine, front electric motor with 110hp and rear electric motor with 112hp), new DS 7 E-TENSE 4×4 360 enjoys special tuning by DS PERFORMANCE to optimise its energy management. It has a DS ENERGY COACH application that supports the driver improve energy recovery through braking. The chassis is lowered by 15mm, the track is wider (+24mm at the front, +10mm at the rear) and the front brakes are 380mm in diameter with callipers by DS PERFORMANCE. New 21-inch BROOKLYN wheels are added to a new Lacquered Grey colour which highlights the special curves and charisma of this model. Acceleration from zero to 62mph is achieved in 5.6 seconds and 1,000m start-stop is accomplished in 25.4 seconds.