The stage is set for the ID.7! At the CES (Consumer Electronics Show) in Las Vegas between 5 and 8 January 2023, Volkswagen Group of America will showcase its first fully electric sedan based on the modular electric drive matrix (MEB). It will be clad in smart camouflage, which uses unique technology and multi-layered paintwork to create light effects on parts of the vehicle. This is an interactive feature and symbolizes the next step in the digitalization of the future flagship model of the ID. family. The ID. AERO3 concept vehicle initially presented in China already provided a preview of the new model, which embodies an aerodynamic design concept and is able to achieve ranges of up to 700 kilometers2 (WLTP). After a six-year break, Volkswagen Group of America is returning to the CES – the world’s largest trade show for electronics – with a very special product.
At the CES in Las Vegas, VW will show the intelligence of the ID.7 in a quite special way. The camouflaged sedan features a digital design with unique paintwork, which lights up the ID.7 interactively. 40 layers of paint have been applied, of which some are conductive while others have insulating properties. A total of 22 areas of the vehicle can be controlled separately and are electrified below the top layer of paint (electroluminescence) so that they light up. If all this is connected to a sound system, the rhythm is visualized by illumination of individual areas.
The QR codes on the hood and on both sides provide an interface between the physical and digital worlds. The entire camouflage also takes the QR code theme further and thus hides the contours of the final production vehicle.
With its latest model based on the MEB, VW has responded to customer feedback and improved the user experience in the relevant areas. A host of innovations come as standard in the ID.7:
- the new display concept
- the augmented reality head-up display
- a 38-centimeter (15-inch) screen
- new air conditioning controls integrated into the first level of the infotainment system
- illuminated touch sliders
