Since 1975, the Volkswagen Polo has delighted generations of people and has become a pioneer in its class: it has always stood for affordable mobility, timeless design and pioneering technology. With more than 20 million vehicles sold in six generations, the Polo has established itself as one of the most successful models in its class. In 2025, Volkswagen is celebrating the 50th anniversary of the small compact car.
When the VW Beetle was due to be replaced in the 1970s, Volkswagen had several models up its sleeve: the Passat came on to the market in 1973, followed a year later by the Golf, while the Polo made its debut in 1975. No vehicle before had been so short and refined. Positioned a class below the Golf, the Polo perfectly rounded off the then new model family with front-wheel drive. Now, 50 years later and in its sixth generation, the Polo has proven how a small car can assert itself confidently in a likeable way. More than 20 million cars sold speak for themselves.
With each generation, the small car has been developed further. The Polo II brought a number of improvements from 1981 onwards, including more space and comfort as well as modernised engines. In 1987, the limited special series Polo Coupé GT G40 saw the debut of the scroll-type supercharger, which provided more power. Another leap forward followed in the third generation from 1994, also in terms of technology. The Polo III was one of the first vehicles in its class with innovative safety features such as airbags. In 1998, the Polo was available for the first time as a GTI. With a significant increase in size, the fourth generation offered a new level of comfort and safety from 2002, with front and side airbags, power steering and ABS as standard. The Polo V saw the introduction of a host of digital innovations: from 2009, infotainment and assistance systems made driving more comfortable than ever. The Polo V also impressed in motorsport: with the Polo R WRC, Volkswagen won the World Rally Championship title four times in a row from 2013. The sixth generation was based on the modular transverse matrix (MQB) and set new standards in 2017 in terms of connectivity, safety and driving dynamics. The Polo became even more digital and innovative with the product upgrade in 2021. The compact car boasts assistance and comfort systems that are otherwise known only from higher vehicle classes.
