At VW’s works meeting in Wolfsburg, Thomas Schäfer, CEO of the Volkswagen Passenger Cars brand, presented plans for the future of the core brand. Employees also had a first glimpse of the design of the Volkswagen brand’s future entry-level electric model at a price of about €20,000.
Volkswagen plans to present the show car for the new entry-level model to the public at the beginning of March. The world premiere of the production model is scheduled for 2027. With a base price of about €20,000, the new entry-level electric model will be attractive for a wide variety of user groups. Schäfer siad: “An affordable, high-quality, profitable electric Volkswagen from Europe for Europe. This is the Champions League of automobile manufacturing.”
Daniela Cavallo, Chairperson of the General and Group Works Council of Volkswagen AG, said: “The new all-electric entry-level model will be a Volkswagen in the genuine sense of the term. It is therefore appropriate that our employees at the Wolfsburg plant will be the first to have a preview of the design – before the general public.”
Low-cost entry-level mobility in the electric era will be one of the cornerstones of the brand’s future plan. Together with the production version of the ID. 2all, the new electric model is part of the new electric small car family developed under the umbrella of the Brand Group Core within the Volkswagen Group. The model family includes compact all-electric vehicles based on the new stage in the evolution of the modular electric drive (MEB) platform. The first new model will be the production version of the ID. 2all show car, which is to reach dealerships in 2026 as Volkswagen’s first all-electric small car – at a base price of less than €25,000.
Volkswagen is already well positioned in the field of all-electric battery electric vehicles (BEVs). Since the launch of the ID. product family in 2019, the brand has sold more than 1.35 million ID. vehicles throughout the world, including about 500,000 ID.3. Last year, the Volkswagen brand sold 383,100 all-electric vehicles.