Morris Commercial today unveiled its latest pre-production Morris JE at the EE West Show in Cheltenham, marking a significant milestone as the company moves closer to production and the return of one of Britain’s most iconic commercial vehicle names.
The unveiling follows substantial progress across engineering validation, manufacturing planning and strategic technology ownership, including the acquisition of Prodrive Composites capabilities, while supporting the company’s planned transition to pilot production in 2027 and commercial-scale production in 2028.
Desirable, instantly recognisable and truly unforgettable, the Morris JE brings one of Britain’s most cherished vehicle designs into the modern electric era. Inspired by the classic Morris J‑Type that helped shape post‑war Britain, the JE blends timeless style with advanced electric technology and sustainable materials to create a commercial vehicle unlike anything else on the road today.
But the JE is more than a way to get from A to B it’s a personal statement. It becomes a moving expression of identity, a brand in motion, and a canvas for individuality. For owners, it turns everyday transport into an experience, a storytelling tool, and a powerful competitive edge.
Beneath its iconic form lies one of the most advanced architectures in the commercial vehicle sector:
- World’s first recycled carbon fibre monocoque commercial vehicle body (lightweight and sustainable)
- Lightweight aluminium chassis architecture
- Payload capability up to 1,000kg at 2,500kg GVW
- Cargo volume up to 6.0m³ and unparalleled capacity to footprint ratio
- Range up to 300 miles, 30 min charging from 20% to 80% with 10 min 20% to 80% super-fast charge option
- Modular platform supporting pickup, minibus and camper derivatives
Key elements have been engineered in partnership with globally recognised, proven suppliers, ensuring not only innovation – but credibility, reliability, and durability at scale.
