It will be the world premiere of the cutting-edge MG CS concept, designed to slot into the compact SUV sector, one of the fastest growing areas of the global automotive market where style and sports utility dominate fashion trends.
It’s the latest result of a massive investment in the brand by MG’s owner, the giant SAIC Motor group, and previews MG’s first production urban SUV. It will be unveiled on the firm’s stand at around 3am (BST) on April 20, Press Day at the Shanghai Show.
It has been penned by a top design team led by MG’s Global Design Director, Anthony Williams-Kenny. The MG CS oozes British design flair while embracing the sporting DNA of MG, an iconic brand.
The MG CS has many strikingly unique features, including the headlights which have a multi-faceted ‘shard’ structure which refract light in different colours and shape from the side, but coalesce to form the iconic MG’s trademark octagon from the front.
A strong horizontal emphasis gives the side profile of the MG CS a distinctive, sporty style and youthful appearance. Creative design, style and charisma dominate the look of this latest MG.
MG has a rich history of daring designs that break new ground and sophisticated UK design has carried through to the family of new generation MGs. These include the MG6 production car and the MG ZERO concept car, which pointed the way to the MG3 production model.
There has been much speculation about an MG SUV and this model is expected to create a sensation among young, fashion conscious people. The MG CS concept will expand the global reach of the MG brand.