Audi A3 Cabriolet first drive

Audi A3 Cabriolet With two new A3 models being added to their line-up the Audi brand has grown from 17 to 48 variants in 13 years resulting in five years of record UK sales.

In 2013 the premium German brand secured over 140,000 new car sales in this country finishing for the first time ahead of BMW. 

However Audi’s growth path still goes on and Jon Zammett, head of public relations for Audi in the UK said at the media launch for the latest two additions to the line-up, “We are now at 48 variants in our expanding range but this will increase to 60-ish by 2020. We currently have supremacy of the premium brands in the UK but with other manufactures increasing their model line-ups sales are becoming something of a catfight – but we are the ‘top cat’ for now.” 

The latest Audi additions are the third generation A3 Cabriolet and the first generation S3 quattro Saloon but they will not be adding too much in terms of volume sales opportunities as they are both niche products. 

In a competitive market Audi are now coy about forecasting sales but historically the last generation A3 Convertible sold around 3,500 units to UK customers in a full year, 70% of them to retail customers. The sporty S3 quattro Saloon is a new model to the line-up and we pundits suspect it could account for around 350 UK registrations in a full year – about 10% of expected A3 Saloon sales. Retail customers are expected to account for between 60 and 70% of UK sales. 

Total UK sales last year of all versions of the third generation A3 range, launched with the Hatchback in 2012, the Sportback in 2013 followed by the Saloon the same year, achieved just over 30,000 registrations. Already in 2014 and for the first time ever, Audi’s A3 models currently feature in the UK’s top ten new car sales chart. For the first two months of this year A3 sales were 4,278 units putting it in seventh position overall. 

Both new models will be rolled-out in the UK on 15 March at Audi’s dealer network ‘Open Season’ showroom events. The two door A3 Cabriolet is priced from £25,790 to £34,420 and the four door S3 quattro Saloon is priced from £33,240 for the manual and £34,720 for the S tronic auto. It joins the S3 quattro three door Hatchback and five door S3 quattro Sportback line-up and waiting in the wings is an S3 quattro Cabriolet with prices yet to be announced. 

Before reporting on the new topical A3 Cabriolet a few words are appropriate about the S3 quattro Saloon. Like the S3 Hatchback and Sportback versions it uses a totally new 2.0-litre TFSI four cylinder, direct injection turbocharged lightweight petrol engine pushing out 300PS of power and 380Nm of torque from 1,800rpm. It is available with six-speed manual a or S tronic twin clutch transmissions and all have quattro all wheel drive. Both versions have a top speed restricted to 155mph with the more popular auto variant having a zero to 62mph acceleration time of 4.9 seconds, 0.4 seconds faster than the manual model. The Combined Cycle fuel consumption is 40.9mpg auto and 40.4mpg manual. CO2 emissions are 159g/km auto and 162g/km manual which means VED road tax is £175 for both versions. 

In a very short first sample test drive on busy south coast roads the ride was very firm, the handling choppy, the acceleration stunning, the price high and the cost of the extra options out of this world. The price of the auto version I tried was £34,720 rising just a fast as the car goes to a monster £41,560 with options. Hot prices for hot performance indeed! 

Audi A3 Cabriolet Audi A3 Cabriolet Audi A3 Cabriolet With Spring now hopefully sprung it’s timely for Audi to launch a new Cabriolet version of their best selling A3 range of the three door Hatchbacks, five door Sportbacks and the most recent addition – the four door Saloons. 

The A3 Cabriolet priced from £25,790 is initially launched with three Euro 6 compliant turbocharged engine options offering more power, higher performance, lower CO2 emissions better fuel economy. The line-up is the 1.4 TFSI, 140PS, cylinder-on-demand petrol which will be the most popular taking 30% of sales, the 1.8 TFSI, 180PS, petrol with 2% of sales and the 2.0 TDI, 150PS, turbodiesel which will take 25% of sales. To come will be a 1.6 TDI, 110PS, turbodiesel which is expected to appeal to 30% of buyers, a 184PS version of the 2.0 TDI unit which should take 10% of sales and finally the S3 quattro, 300PS, TFSI petrol variant should appeal to 3% of customers. Put it another way, diesel models will take 65% of UK sales. There are manual and auto transmission options for most engines. 

To compliment the engine line-up are three levels of specification starting with SE then Sport and S line with the latter expected to be the choice of 40% of UK customers and the other two taking 30% each. There are three no cost suspension options. These include Sport and S Line versions to be ordered with the easier riding standard SE suspension – a choice I’d take. 

Standard spec includes electrically operated fabric roof, 16-inch alloy wheels, air conditioning, electric windows and door mirrors, folding info screen, DAB radio, Bluetooth and preparation for the SD card navigation system. Sport and S line features include sports seats, Audi drive select with five operating modes to fine tune driving characteristics and high resolution driver information system. The S line spec adds part leather upholstery, sports steering wheel, 18-inch alloys, body styling kit and LED daytime running lights 

The new third generation A3 Cabriolet has grown over its predecessor increasing by 183mm in length to 4,421mm. The width has gone up by 28mm and the height is reduced by 15mm. Although larger it is lighter thanks to aluminium and lightweight steel hybrid construction. The boot space goes up by 60-litres to 320-litres with the roof closed. With the rear seats folded there are 678-litres of boot space but with the electrically operated fabric roof folded down there are just 275-litres of soft bag space. The roof can be raised or lowered in under 18-seconds at speeds up to 31mph for those showery days. 

Audi A3 Cabriolet During the media test drive event using busy south coast and rural New Forest roads the star performer for me was the 1.4-litre TFSI turbocharged two-four Cylinder-on-Demand petrol engine with 140PS (138bhp) of power and 250Nm (184lb ft) of torque from just 1,500rpm. This VW Group engine operates between two and four cylinder modes as dictated by demands on its power output. At low speeds, or on the overrun, two cylinders operate before seamlessly switching to four cylinders when the accelerator is pressed. It is a lively, responsive and fuel efficient engine and the least costly to buy. It has a 6-speed transmission now with an S tronic auto to come in the second quarter of this year. 

Top speed is 135mph and zero to 62mph takes 9.1 seconds. Officially this unit will return 56.5mpg and on test it returned 40mpg but the roads were busy. With CO2 emissions of 114g/km VED road tax is zero cost for the First Year rate and then only £30 for Year Two onwards. For most owners this is the perfect engine and the most affordable with the SE version costing £25,790. With the predicted best selling S line specification it goes up to £29,165 but of course the many options will add considerably to those prices. 

The 1.8 TFSI 180PS petrol unit gives a bit more performance but I didn’t really find anything during driving to justify the extra cost with prices starting from £30,270 and my test drive session returned 34.2mpg. The 2.0-litre TDI 150PS will appeal until the 1.6 TDI 110PS unit comes along. The 2.0-litre TDI starts at £27, 240 with SE spec and the test drive fuel economy was 44.5mpg. 

Overall the new A3 Series Cabriolet is classy, really smart looking compact drop-top with a beautifully built cabin. Rear seat space is limited as is boot space with the roof folded down. The strengthened body, when coupled to the larger 18-inch wheels, gives a very hard and unforgiving ride at times so I’d stick with the 16-inch alloys and the SE no cost option suspension settings. 

MILESTONES: Audi A3 Cabriolet 1.4 TFSI, Cylinder-on-Demand, 140PS, manual, S line (Best selling model). Price: £29,165. Engine/transmission: 1.4-litre, 2/4 Cylinder-on-Demand, direct injection, turbocharged petrol, 138bhp, 184lb ft of torque from 1,500rpm, 6-speed manual. Performance: 135mph, 0-62mph 9.1 seconds, 56.5mpg (40mpg on rural/urban road test driving), CO2 114g/km, VED road tax £0 First Year rate then £30 for year two onwards, BIK company car tax 15% from April. Insurance group: 22E. Dimensions/capacities: L 4,421mm, W 1,793mm, H 1,409mm, boot/load space 275 to 678-litres. For: Classy compact soft-top Cabriolet, sharp handling, brilliant and responsive yet fuel efficient 1.4-litre petrol engine, no cost suspension options for Sport and S line variants, wide choice of engine options once the range is complete. Against: Firm and harsh ride with the larger wheel options, expensive range of extra cost options, limited rear legroom, awkward boot loading with the roof folded. Miles better news agency

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